More than
anual tickets

SOM Produce is a key company in the national entertainment market. With 4,700 seats between the Nuevo Alcalá, Rialto, Calderón and Apolo Madrid theaters, it’s the leading company in private seats in Spain. With more than one million tickets sold annually, it’s one of the most important companies in the production of musicals, among which are Sound of Music, Priscilla Queen of the Desert, Cabaret, West Side Story, Billy Elliot, Grease or most recently Matilda. In the autumn, it will premiere Chicago, the 25th anniversary production currently playing on Broadway, and The Book of Mormon, the highest-grossing and funniest musical comedy of the last decade.

Actively participates in theatrical co-productions, providing touring and distribution services for all kinds of shows in Spain.

With the recent opening of SOM Academy and its participation in MAD (Madrid Artes Digitales), SOM takes another step forward by participating in education at the highest level, with an official University Degree in Performing Arts and in the creation, production and exhibition of immersive content at the Matadero Contemporary Arts Center in Madrid.

With at least one new musical production each year since it’s creation, SOM Produce is the main generator of new jobs in musical theater in Spain.

Privately owned and an international member of the Broadway League, SOM Produce is based at Gran Vía 73, 5º C, 28013 Madrid.